June 2025/Dairy Farmers of Wisconsin
Long term projects are one of my favorite things to work on. I worked closely with Stupid/Brilliant Agency here in Portland over five months to develop the vision for this shoot. We spent a hot and humid week in Madison, WI, which, if you've ever been, is an adorable Midwestern college town. I wish I had more BTS of all the fun we had on set but, truthfully, I get so caught up in the work that I forget to take BTS. I do have a fun little video shot after we wrapped dropped in the grid here for kicks. The images from the shoot are just starting to work their way out into the world via ads and such - in fact I discovered the first one in the issue of Saveur that I'm also published in! If you the Spring/Summer issue, check out the last page) and such so I'll be posting again here in the future as things roll out. More from the shoot can be seen here.